Every year Pantone chooses their official colour for 2019. This is a hue selected that they believe should and will influence all forms of creativity over the next 12 months and be a break out colour in design, fashion and styling.
The Pantone Colour of the year isn’t chosen by simply spinning the colour wheel and seeing where the dial falls, it’s a careful process that incorporates mood, social influences, big issues, celebrity, culture, design and design-history.
Here’s how Pantone explain the process of choosing the colour of the year
For 20 years, Pantone’s Colour of the Year
has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
The Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
2019’s colour is Coral AKA Pantone 16-1546
Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages light-hearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.
Where will we see Coral this year?
Everywhere! Already starting to permeate red carpets and event trends, the new Pantone colour of the year will also dictate bridal trends, event styling and branding choices in 2019 and beyond.
If you’re working in events, you’ll be sure to see Coral popping up left, right and centre real soon! If you’re looking to guide a client’s colour choice, this is always great content to be able to mention and look like a real design and colour guru! Go forth and CORAL!
Image Credit: The Guardian